Let’s build your Presence in china
Our multicultural team brings the insights that foreign F&B and FMCG brands need to penetrate the Chinese market
China Sesame Rep is a Consulting company founded in 2017 specialized in developing the distribution networks in China for fast moving consumer goods business.
We work daily with a network of online and offline distributors across China
We are prospecting the market for our key partners
We guarantee the brand image, we are contributing to design the marketing strategy and its implementation thanks to internal and external resources.
What to do next?
How we support the market entry preparation
THE PAIN POINTS
Limited knowledge of the Chinese market and its distribution channels
A different culture and language
Managing a business flow from 10,000 miles
High level of complexity (regulation, fragmented market, etc).
How to identify the right partner and build a win win deal?
OUR SOLUTIONS
In-depth knowledge of the Chinese market and its distribution channels.
A multicultural team mastering the language and the local business habits.
Knowledge of the local regulation.
A network of trustworthy business partners already importing foreign products.
Support on communication and negotiation to ensure alinement on brand understanding and on business goals.
Our Strategy and sales network
MARKET ENTRY PREPARATION: A FIELD WORKS HAND IN HAND WITH THE PRINCIPAL
Test and validate the brand potential with the market players.
Identify the right sales channels (direct / distributors / online / offline / mass / premium)
Select the right product / price mix for each channel.
NEGOTIATION AND LAUNCH
Negotiate with distributors and retailers to align objectives of the business partners from both sides.
Specific online : Negotiations with the online platforms to obtain the right level of support, and with the service providers (TPs) or distributors that will operate on the platforms.
OPERATION OF THE SALES CHANNELS
Implementation of a yearly budget and KPIs per distributor / retailer. Daily management including implementation or overview of promotional and sales actions.
Definition of the online / offline marketing actions to implement locally. Control of the work done (ROI, respect of the brand image).
Some of our distribution partners
The selected channels will depend on the positioning of each brand, and may be covered either directly to the consumer or indirectly through distributors.
Retail
Retail Premium
Online
Our offer
At China Sesame Rep, we recognize that each business is different, therefore we offer a range of tailored services to create or develop our client's distribution network in China.
Our flexible services may include sourcing or market analysis consulting missions or long term partnership management.
To know more about our services please contact us.
Discover our business cases
Sesame Asie is a podcast of French Entrepreneurs in Asia made by an entrepreneur!
An official sponsor of China Sesame Rep, Sesame Asie is a weekly podcast where Asia based French entrepreneurs share experience, lessons learnt and success stories as well as their vision of business.
Click on the image to visit the site.
Seen on the french national TV
Our consultant Olivier Stauff, contributing to import Loste’s products into China for the first time and discussing the exportations opportunities created by the commercial war between the USA and China for European companies.
This is a France 2 video, unfortunately not available in English.
Our team
Olivier Stauff
Founder
~15 years of work experience in China.
Trilingual: French, Chinese, and English
Ex-strategy consultant and factory director in the food industry.
Designed several distribution models, both online and offline.
Developed a network of distributors and online platforms.
My motto: Develop the distribution model that fits with your brand’s DNA.
Joel Guedon
Managing Partner
~5 years of work experience in China.
Trilingual: French, Chinese, and English
Business development specialist, with several years of working closely with leading food distributors and retailers.
My motto: Put the right product in the right place.
Arya Gong
Senior Consultant
~2 years of work experience in Marketing.
Bilingual: Chinese and English
Marketing specialist with experience in sales strategy, pricing and marketing strategy.
My motto: Actions speak louder than words.
- +86 18317025903