Let’s build your Presence in china

Our multicultural team brings the insights that foreign F&B and FMCG brands need to penetrate the Chinese market

China Sesame Rep is a Consulting company founded in 2017 specialized in developing the distribution networks in China for fast moving consumer goods business.

We work daily with a network of online and offline distributors across China

We are prospecting the market for our key partners

We guarantee the brand image, we are contributing to design the marketing strategy and its implementation thanks to internal and external resources.

What to do next?

How we support the market entry preparation

THE PAIN POINTS

Limited knowledge of the Chinese market and its distribution channels

A different culture and language

Managing a business flow from 10,000 miles

High level of complexity (regulation, fragmented market, etc).

How to identify the right partner and build a win win deal?

OUR SOLUTIONS

In-depth knowledge of the Chinese market and its distribution channels.

A multicultural team mastering the language and the local business habits.

Knowledge of the local regulation.

A network of trustworthy business partners already importing foreign products.

Support on communication and negotiation to ensure alinement on brand understanding and on business goals.

Our Strategy and sales network

MARKET ENTRY PREPARATION: A FIELD WORKS HAND IN HAND WITH THE PRINCIPAL

Test and validate the brand potential with the market players.

Identify the right sales channels (direct / distributors / online / offline / mass / premium)

Select the right product / price mix for each channel.

NEGOTIATION AND LAUNCH

Negotiate with distributors and retailers to align objectives of the business partners from both sides.

Specific online : Negotiations with the online platforms to obtain the right level of support, and with the service providers (TPs) or distributors that will operate on the platforms.

OPERATION OF THE SALES CHANNELS

Implementation of a yearly budget and KPIs per distributor / retailer. Daily management including implementation or overview of promotional and sales actions.

Definition of the online / offline marketing actions to implement locally. Control of the work done (ROI, respect of the brand image).

Some of our distribution partners

The selected channels will depend on the positioning of each brand, and may be covered either directly to the consumer or indirectly through distributors.

Retail

Retail Premium

Online

Our offer

At China Sesame Rep, we recognize that each business is different, therefore we offer a range of tailored services to create or develop our client's distribution network in China.

Our flexible services may include sourcing or market analysis consulting missions or long term partnership management.

To know more about our services please contact us.

Sesame Asie is a podcast of French Entrepreneurs in Asia made by an entrepreneur!

An official sponsor of China Sesame Rep, Sesame Asie is a weekly podcast where Asia based French entrepreneurs share experience, lessons learnt and success stories as well as their vision of business.

Click on the image to visit the site.  

Seen on the french national TV

Our consultant Olivier Stauff, contributing to import Loste’s products into China for the first time and discussing the exportations opportunities created by the commercial war between the USA and China for European companies. 

This is a France 2 video, unfortunately not available in English.

Our team

Olivier Stauff

Founder

~15 years of work experience in China.

Trilingual: French, Chinese, and English

Ex-strategy consultant and factory director in the food industry.

Designed several distribution models, both online and offline.

Developed a network of distributors and online platforms.

My motto: Develop the distribution model that fits with your brand’s DNA. 

Joel Guedon

Managing Partner

~5 years of work experience in China.

Trilingual: French, Chinese, and English

Business development specialist, with several years of working closely with leading food distributors and retailers.

My motto: Put the right product in the right place.

Arya Gong

Senior Consultant

~2 years of work experience in Marketing.

Bilingual: Chinese and English

Marketing specialist with experience in sales strategy, pricing and marketing strategy.

My motto: Actions speak louder than words.

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