French Honey Brand
A mass market and premium imported honey and Maple syrup brand success story in china
The challenge
Aim at being the leading European honey brand in China.
Open new channel and developp new listing in existing store chains
Ambitious TO and sales volume.
Our actions
Distribution: Development and support of more than 100 sub distributors and penetrate all local premium and mass market stores
Online: Opening of new E-commerce customers through our importer-distributor
KAs: Management of the KAs and direct sales in Metro
Results
Sales turnover in China doubles within two years.
Launch of the brand and increase listing on the key offline channels :
KA : open new channel : Hema, Walmart and Sam’s club
RKA : Developp new listing in most of local premium channel including BHG, Jenny lou’s, April gourmet, Corner deli’s, Jusco, Gingko etc
Launch of the brand and increase listing on the key online channels : JD.com, T-mall.com, Xiaohongshu, Fields, Epermarket, Amazon,
Business Model
Key Channels Covered
